Sunrun’s Solar Mission
Using Mission Driven Visual Story Telling to Compel Homeowners to Take Action
Sunrun’s mission is to “create a planet run by the sun”. I edited 2 videos with this mission in mind. One is from the voice of one of their employees. The other is a narration with the focus on multi-family homes.
Most drone footage used in these videos was either directed or piloted by me.
![](https://jonathanhoriel.com/wp-content/uploads/2018/09/mfh-complex-aerial-dusk-1024x523.jpg 1024w, https://jonathanhoriel.com/wp-content/uploads/2018/09/mfh-complex-aerial-dusk-300x153.jpg 300w, https://jonathanhoriel.com/wp-content/uploads/2018/09/mfh-complex-aerial-dusk-768x392.jpg 768w, https://jonathanhoriel.com/wp-content/uploads/2018/09/mfh-complex-aerial-dusk-1536x784.jpg 1536w, https://jonathanhoriel.com/wp-content/uploads/2018/09/mfh-complex-aerial-dusk.jpg 1920w)
From the Voice of the Employee
![](https://jonathanhoriel.com/wp-content/uploads/2018/09/Screen-Shot-2020-12-30-at-3.51.20-PM-1024x757.png 1024w, https://jonathanhoriel.com/wp-content/uploads/2018/09/Screen-Shot-2020-12-30-at-3.51.20-PM-300x222.png 300w, https://jonathanhoriel.com/wp-content/uploads/2018/09/Screen-Shot-2020-12-30-at-3.51.20-PM-768x568.png 768w, https://jonathanhoriel.com/wp-content/uploads/2018/09/Screen-Shot-2020-12-30-at-3.51.20-PM-1536x1135.png 1536w, https://jonathanhoriel.com/wp-content/uploads/2018/09/Screen-Shot-2020-12-30-at-3.51.20-PM.png 1832w)
ROLE
Editor
Drone Director
RESPONSIBILITIES
Storytelling
Motion Graphic Design
Directing Drone Operator
I was handed the interview of the employee for this video and edited together what you see here. Most of the footage is stock but some is from the company’s b-roll library. The top down drone footage used of solar homes was directed by me. I re-organized the contents of the interview to flow a bit easier. I wanted to open with context (what is Sunrun’s mission), why it matters to him, and how this mission influences the planet in his eyes.
Narration with Multi-family Home Focus
ROLE
Editor
Drone Director
Drone Pilot
RESPONSIBILITIES
Script Writing
Art Direction
Location Scouting
Motion Graphics
For this video, I was given the prompt to make a video to promote their newly solidified commitment to put 100 megawatts of solar on multi-family homes across the US. I wanted to tie this commitment to their mission for this video as it comes from their core belief of making solar accessible.
For all drone footage of the apartment buildings, I did the location scouting. Once on location, I directed the drone operator to get the specific shots needed. For the closing drone shot, I piloted the drone myself.
The narration of this video was done by Mic-B.
![](https://jonathanhoriel.com/wp-content/uploads/2018/09/mfh-aerial-2-homes-682x1024.jpg 682w, https://jonathanhoriel.com/wp-content/uploads/2018/09/mfh-aerial-2-homes-200x300.jpg 200w, https://jonathanhoriel.com/wp-content/uploads/2018/09/mfh-aerial-2-homes-768x1153.jpg 768w, https://jonathanhoriel.com/wp-content/uploads/2018/09/mfh-aerial-2-homes-1023x1536.jpg 1023w, https://jonathanhoriel.com/wp-content/uploads/2018/09/mfh-aerial-2-homes.jpg 1279w)